Most med spa inquiries arrive after hours, from someone comparing three or four spas on their phone. The spa that answers first, looks trustworthy on Google and makes booking easy usually wins the consult.
A question about Botox pricing at 9:40 pm gets answered at 10 the next day, after she has booked somewhere that replied in five minutes.
Your coordinator is with a client in the room while the phone rings and the Instagram messages stack up. Something gives, and it is usually the new lead.
Consults and injectable appointments are the ones people forget or quietly skip. Without reminders and an easy way to reschedule, that chair sits empty.
Neurotoxin wears off in about three months. If nobody reminds her to rebook, the next spa that shows up in her feed gets the visit.
Replying to a review can’t confirm someone was a patient or mention a treatment. Many spas stop replying at all, and it shows.
See where your spa stands before you spend another dollar on ads. The score is free and takes a few minutes.